Finding bloggers online and engaging with them should start right away, not wait until you’re product/campaign/website is ‘ready’. Test various perks on your campaign to see which ones are the most successful.įirst, you must form relationships with bloggers. It was no longer about the watch, it was about that contribution making a positive change in this world. People ended up buying multiple watches because they didn’t want to pick just one cause. Each color of their watch represented a different cause if you bought Red, a portion of your contribution went to Red Cross, Pink went to breast cancer, etc. 1FaceWatch did an incredible job of that in their campaign. So in essence, people are rewarded for donating.Īnother incentive is to give contribution options based on causes people believe in.
$25 dollars get the album, $50 dollars have your name on the DVD cover, $100 sing on one of the tracks, etc. Create your perks correlating to contribution amounts. Point is, think about what experience your contributors desire in their lives and how you can provide that for them. You have created a ‘perk’ on your campaign that by contributing $100 bucks that dentist can gain access to sing on your album for one song. Now, let’s say this dentist cruising your campaign loves your same style of music and it’s been his dream to be in a band. Studio time is costly so you turn to Indiegogo to create a campaign.
You’re a musician and want to get a quality album made using studio time. In simple terms People are trading their money for an experience.įor example, let’s say someone has always wanted to be a rockstar, but they are a dentist. Your intent should be to monetize consumers in alignment with their passions. The goal is to transform the causal purchaser into a loyal supporter. Transforming a Contributor into a Loyal Supporter. Now that you understand the successful crowdfunding mindset let’s dive into the tips and tactics… 1. This would influence someone to eagerly want to contribute to a campaign rather than feeling they are doing you a favor. Imagine if you go to your husband or wife, boyfriend or girlfriend, and say ‘I need your help’… no matter how much they love you, the statement naturally leads to a quick mental reaction of ‘what do you want’.įinding something you can offer is more powerful than asking for money and additionally, finding an offer that provides people with the feeling they are making a difference in this world, creates even more of an impact. ‘Asking for money’ is doing it wrong, messaging is what matters. For instance, if you are building water wells in indigenous areas, send your contributors a photo of the people your campaign helped showing them drinking the water. This means when creating a campaign you need to brainstorm ways to give a personal touch to your contributors. The way to look at crowdfunding is to think of it like creating a campaign that opens up a world of opportunity and experience for viewers to tap into and be a part of. Not a person standing on a soap box begging for donations. It’s a mutual exchange between two parties looking to benefit from knowing one another. He shared, ‘When creating a campaign it’s key to remember that people are fans of you – not the actual product, so you want to be sure to communicate your why.’Ĭrowdfunding is meant to be engaging.
INDIEGOGO HIDDEN COLORS 4 HOW TO
In this article we’ll get into how to effectively answer these questions.Īdam Chapnick, was Indiegogo’s first employee, gave a talk produced by LA Chamber’s BixeExchange, to a small group of local business owners about how powerful Indiegogo can be in launching a product. There are 3 vital questions to ask when putting together a campaign ġ- Is the thing I’m raising money for a great product?ģ- And the most important question – To whom am I talking to?
INDIEGOGO HIDDEN COLORS 4 PC
The largest crowdsourcing campaign in history was on Indiegogo… and it wasn’t a film, it was tech Ubuntu Edge open source, a smartphone and desktop PC device getting over 12 million dollars in contributions. Indiegogo is no longer just for filmmakers.
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